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HomeTopics...Areas Of Business StudyMarketing
Internet, Search Engine and Business MarketingThe goal of marketing is to make a product or service appealing to current and future customers. Some areas in which marketing is regularly used include:
With the emergence of online marketing, a number of new opportunities in the sales and marketing industry have arisen. Whether you want to be a marketing manager, a marketing coordinator for a dynamic e-commerce firm or an insurance marketing agent, there are plenty of career options in this exciting field. Looking for a school that focuses on this subject?
Here is a list of institutions and the number of programs they offer.
Types of Marketing The field of marketing can be divided into four different sections:
Some companies simply have a marketing department that deals with all things marketing, from design to budgeting. In this case, marketing degree graduates can be hired as marketing assistants and can move on to become marketing managers. Education in MarketingFor students attending college for the first time, most colleges and universities offer associate or bachelor's degrees in marketing. These marketing programs are designed to teach students the fundamentals of marketing, including strategy and theory.
Associate's in Business/MarketingAn associate's degree will usually take two years to complete, while a bachelor's degree takes at least four years. Courses may include topics such as:
Bachelor's of Science in Business/MarketingEarning a Bachelor of Science degree in business/marketing may be required to work in certain companies. The business marketing program will give you a deeper understanding of marketing and how it relates to general business. Completion of this program takes about four to five years. Coursework for B.S. in Business/MarketingUniversities may offer courses through classroom or online settings. The education you receive will cover many areas of marketing and may include the subjects:
Earning a bachelor's degree from a state university may cost $16,000 or more, while private institutions usually have higher costs than public universities. Graduate Marketing CertificateFurther education beyond a bachelor's or associate degree is recommended for those who want to build a career in marketing. Earning a graduate marketing certificate can help you gain marketing skills and knowledge in a more concentrated program. In some cases, you do not need a four-year degree to obtain a marketing certificate. School curriculums differ, but acquiring this certificate may take anywhere from five to ten months. Coursework, either in class or online, may cover the following:
The cost of certification programs vary from school to school, ranging from a hundred to several thousand dollars. Master's of Business Administration/MarketingFor those who want to pursue graduate education in marketing, an MBA in marketing is a great choice. People with advanced degrees are eligible for higher-paying, managerial jobs. This holds especially true in the marketing field because there are many skills that need to be acquired in order to be successful. Students enrolled in a master's program will be educated in business research methods. To graduate, some schools may require a written business research thesis, while other schools require that students pass an all-inclusive final exam. Completing an MBA may take two years or longer, with costs starting at around $16,000.
Do you have a program in mind?
Research different schools that offer any of the below programs with the links below. Associate's Programs
Bachelor's Programs
Master's Programs
Doctoral
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